1. Introduction to the Project

1.1 Project background

1.1.1 Product introduction

The ice and snow equipment industry refers to the industry that relies on ice and snow resources and focuses on the research, development, production, sales, and related services of various appliances and equipment required for ice and snow sports. Ice and snow equipment mainly includes three categories: mass sports equipment, competitive sports equipment, and venue equipment. Mass sports equipment includes ski goggles, ski suits, ski boots, skis (single and double), ski poles, etc.; competitive sports equipment includes high-speed ejection systems for training, bobsleds for competitions, etc.; venue equipment includes snow-making machines, snow compression devices, etc.

The project takes advantage of the development of the ice and snow tourism industry in Jilin Province and relies on the ice and snow tourism market of Changbai Mountain to produce a full range of ice and snow industry equipment such as snow-making machines, ski suits, skis, helmets, and ski goggles, forming a full-industrial-chain production base for ice and snow equipment.

1.1.2 Market prospect

(1) Current situation of the skiing industry

As a dynamic and challenging winter sport, skiing has shown a booming development trend in China in recent years. With the successful hosting of the Beijing Winter Olympics and the continuous improvement of people's pursuit of a healthy lifestyle, skiing has gradually evolved from a niche sport to a popular winter recreational activity loved by the public.

Since Beijing successfully bid for the Winter Olympics in 2015, the participation rate of the whole-nation ice and snow sports in China has reached 24.56%, and the number of participants has exceeded 300 million. Ice and snow events have created an atmosphere for ice and snow sports, and ice and snow resources have developed into a "hot economy". In the 2023-2024 ice and snow season, the number of ice and snow tourists in China increased by 38% year-on-year, and the revenue increased by 50% year-on-year.

On November 6, 2024, the General Office of the State Council issued the "Several Opinions on Stimulating the Vitality of the Ice and Snow Economy through the High-Quality Development of Ice and Snow Sports", proposing 24 measures in 8 aspects. Taking ice and snow sports as the lead, it drives the development of the entire industrial chain of ice and snow culture, ice and snow equipment, and ice and snow tourism, and promotes the ice and snow economy to become a new growth point. The "Opinions" clearly states that the total scale of the ice and snow economy will reach 120 million yuan by 2027 and 150 million yuan by 2030. Policy support provides a solid guarantee for the popularization of ice and snow sports, the promotion of ice and snow consumption, and the high-quality development of the ice and snow industry.

Data from the "Research Report on the Development of China's Ice and Snow Industry (2024)" shows that in the 2023-2024 ice and snow season, the number of ice and snow leisure tourists in China exceeded 385 million person-times, and it is expected that the number will exceed 500 million person-times in the 2024-2025 ice and snow season.

As the new 2024-2025 ice and snow season kicks off, people have started to plan to include "going to play in the snow" in their schedules. The search and consultation popularity of ice and snow tourism destinations on the Tuniu travel platform has increased by nearly 60%; the skiing search popularity on the Meituan platform has increased by 83%, and the popularity of skiing training has also increased simultaneously, with the related search volume increasing by 90%; the search popularity of "skiing", "ice and snow", and "ski resorts" on the Qunar platform has increased by three times.

In terms of the year-on-year increase in the number of skiing person-times, among the top ten provinces, Heilongjiang, Xinjiang, and Jilin rank in the top three with growth rates of 88.65%, 56.48%, and 51.24% respectively. Compared with other cities, these provinces and regions have a longer snow season due to altitude factors, and the local government's tourism policies and ski resorts have achieved remarkable results in attracting tourists.

In terms of the opening time of ski resorts, Altay Keketuohai Ski Resort took the lead in starting the ice and snow season on October 20. Just 10 days after the opening, the number of tourists exceeded 3,000. Popular ski resorts such as Zhangjiakou Chongli Wanlong Ski Resort, Changbai Mountain Wanda Ski Resort, Jilin City Vanke Songhua Lake Ski Resort, and Jilin City Beidahu Ski Resort also opened one after another in November.

Among them, Jilin City Beidahu Ski Resort is the largest ski resort in Asia. It launched a trial skiing week from November 9 to 14, and the trial skiing slots for just one night were fully booked. Before the official opening, the hotels in the resort were also basically fully booked. The pre-sale amount of the "stay + ski" package products was more than three times that of the same period last year, and the current pre-sale revenue has reached 170 million yuan.

According to the "TOP List of Popular Inbound Ice and Snow Tourism Source Places" released by Tuniu Travel Platform, tourists from Shanghai, Guangzhou, Nanjing, Changsha, Chongqing, Hangzhou, Chengdu, Wuxi, Ningbo, Shenzhen and other places are very enthusiastic about traveling. Among the users who plan to carry out ice and snow tourism in Northeast China in the winter of 2024, "southern tourists" account for nearly 80%. Due to the heavy snowfall, long snow storage period and excellent snow quality in the north, the trend of "southern tourists going north" is a remarkable feature of ice and snow tourism consumption.

With the development of the "southward expansion, westward extension and eastward advance" of ice and snow sports, high-quality ski resorts have been continuously built in southern cities in recent years. Ice and snow sports are no longer exclusive to the north in winter, and the ice and snow economy in the south is gradually developing.

In 2023, there were 2,847 various ice and snow sports venues in China, including 1,912 ice skating venues and 935 ski venues. Compared with 2022, in 2023, the number of ice and snow sports venues increased by 16.11%, of which ski venues increased by 6.74% and ice skating venues increased by 21.32%. The newly added indoor ski resorts and ski simulators in shopping malls and other facilities in various places allow ice and snow sports enthusiasts in the south to experience ice and snow sports and snow-playing activities "at their doorstep", and also cultivate more customer groups for traditional ice and snow tourism destinations. Take Guangdong for example. At present, there are more than 20 indoor ice and snow sports venues in Guangdong, including ski and snow entertainment venues, as well as ice skating rinks and curling halls of various types, and the number of people participating in ice and snow sports exceeds 10 million.

(2) Status analysis of ice and snow equipment industry

In 2023, the scale of China's ice and snow equipment industry expanded rapidly, increasing from less than 5 billion yuan in 2015 to about 22 billion yuan in 2023. In addition, the overall scale of China's ice and snow industry is also constantly expanding in 2023. The market scale of China's ice and snow equipment and accessories is expected to reach 24 billion yuan in 2024.

China's ice and snow equipment product system has been relatively complete, covering multiple categories from personal equipment to venue facilities. At present, China has formed a product system of 15 major categories of ice and snow equipment and accessories, including snowboards, bobsleds, snow waxing vehicles, ski suits, etc. In terms of technological innovation, ice and snow equipment enterprises are constantly launching new products, such as VR ski goggles, heated snow sports shoes, smart ski insoles, etc. These products not only have traditional functions but also integrate new technologies such as high-definition video recording and temperature maintenance.

With the popularization of ice and snow sports, the market demand continues to grow. The demand for ice and snow equipment from southern consumers is also increasing, driving the industry to develop towards "new" strength. In addition, the consumption capacity of ice and snow tourism is much higher than that of regular tourism consumption, with the per capita consumption of each ice and snow tourism participation exceeding 1,000 yuan.

National policies have provided strong support for the development of the ice and snow industry. Since the implementation of the "14th Five-Year Plan", the development of ice and snow sports and tourism has been fully integrated into the overall layout of national economic and social development. In the future, with the release of the "Several Opinions on Stimulating the Vitality of the Ice and Snow Economy through the High-Quality Development of Ice and Snow Sports", the ice and snow economy is expected to further stimulate domestic market demand, increase employment opportunities, and expand the consumption field.

(3) Current situation of the ice and snow industry in Jilin Province

Jilin Province has made great efforts to develop the ice and snow culture industry. In 2022, it created four major ice and snow tourism brands of "fog, skiing, winter fishing, and hot springs" dominated by the world-ecological brand of "Changbai World Snow", and developed four types of supporting products of ice and snow sightseeing, ice and snow vacation, ice and snow folklore, and ice and snow health preservation. It is building a "3+X" ice and snow full-industrial chain with "ice and snow tourism, ice and snow sports, and ice and snow culture" as the core. The "western ice and eastern snow" industrial pattern in the whole province has taken shape. The two industrial agglomeration areas of the Changchun-Jilin urban ice and snow sports and leisure resort area and the Changbai Mountain ice and snow ecological resort area have taken initial shape, and the "ice economy" effect with Chagan Lake as the core has begun to emerge.

Jilin Province is richly endowed with ice and snow resources. In the east, there is the "snow" economic zone of Changbai Mountain with abundant powder snow resources. In the west, there is the "ice" economic zone with winter fishing culture as the main part, such as Chagan Lake in Songyuan and Momoge in Baicheng. In the middle, there is the ice and snow dual-energy economic zone formed by the combination of Changchun and Jilin cities, which have a large number of ski resorts and ice rinks. The ice and snow industry clusters with Changbai Mountain, Beidahu, Songhua Lake, and Chagan Lake as the core are leading in China.

In recent years, Jilin has seized the upsurge of ice and snow sports and built a number of high-quality ice and snow venue facilities. Currently, among the 26 national-level ski tourism resorts in China, 5 are in Jilin.

In November 2021, the only provincial-level high-quality development platform for the ice and snow economy in China was officially established. The "Action Plan for Jilin Province's Trillion-level Tourism Industry (2023-2025)" proposes that by 2025, the total tourism revenue will reach 720 billion yuan, and the number of tourists received will reach 400 million person-times.

In the 2023-2024 snow season, Jilin Province received 125 million tourists, a year-on-year increase of 121%; the tourism revenue was 241.9 billion yuan, a year-on-year increase of 140%, demonstrating the huge potential of the ice and snow economy development in the whole province.

1.1.4 Advantageous conditions of project construction

(1) Policy advantage

The General Office of the State Council officially printed and issued the "Several Opinions on Stimulating the Vitality of the Ice and Snow Economy through the High-Quality Development of Ice and Snow Sports", which clearly states that by 2027, the ice and snow sports venue facilities will be more complete, the service level will be significantly improved, ice and snow sports will be more widely carried out, China's international competitiveness in ice and snow sports will be further enhanced, and the total scale of the ice and snow economy will reach 1.2 trillion yuan. By 2030, the main industrial chains of the ice and snow economy will achieve high-level coordinated and integrated development, and their roles in expanding employment and promoting high-quality development will be more prominent. Ice and snow consumption will become an important growth point for expanding domestic demand. A number of high-quality ice and snow sports and ice and snow tourism destinations will be built. The development of the "Ice and Snow Silk Road" and the China-Shanghai Cooperation Organization Ice and Snow Sports Demonstration Zone will reach a new level, and the total scale of the ice and snow economy will reach 1.5 trillion yuan.

The "Implementation Plan for Promoting the High-Quality Development of the Ice and Snow Economy in Northeast China to Help Achieve New Breakthroughs in All-round Revitalization" (hereinafter referred to as the "Plan") is based on the ice and snow resource endowment in Northeast China, focuses on the development of the entire industrial chain of ice and snow tourism, ice and snow sports, ice and snow culture, ice and snow equipment, etc., and clarifies the ideas, goals, key tasks, and policy measures for promoting the high-quality development of the ice and snow economy in Northeast China, aiming to cultivate the ice and snow economy into a new growth point for promoting the all-round revitalization of Northeast China.

The "Action Plan for Jilin Province's Trillion-level Tourism Industry (2023-2025)" of the Jilin Provincial Party Committee and the Jilin Provincial Government states that by 2025, the total tourism revenue will reach 720 billion yuan, and the number of domestic and foreign tourists received will reach 400 million person-times; the average annual growth rate will reach more than 20%. The average annual growth rates of inbound tourism revenue and the number of inbound tourists received will reach more than 190% and 90% respectively; the proportion of overnight tourists will be more than 42%. Strive to achieve the goal of a trillion-level tourism industry within 5 years.

The "Outline of the 14th Five-year Plan for the National Economic and Social Development of Jilin Province and the Long-Range Objectives through the Year 2035" proposes to enhance and expand the tourism industry, and support landmark scenic spots and resorts such as Changbai Mountain, Chagan Lake, Beidahu, and Vanke Songhua Lake to take the lead in building world-class eco-tourism scenic spots and ski resorts. The "14th Five-year Plan for the Cultural and Tourism Development of the Changbai Mountain Protection and Development Zone" proposes to rely on the high-quality natural resources and ecological environment of Changbai Mountain to build Jilin Province into a major ice and snow industry province, a strong ice and snow tourism province, and a world-class ice and snow tourism destination.

(2) Resource Advantages

Fusong is the first county at the foot of Changbai Mountain. Fusong is only 18 kilometers away from the 5A-level scenic spot of Changbai Mountain. It is one of the birthplaces of Shaman culture, with significant ethnic and regional characteristics. Its artistic value, academic value, folk custom value, and cultural value are all extremely precious. There are tourist scenic spots such as Baishan Lake Area, Xianren Cave Scenic Area, Lushuihe International Hunting Ground, Changbai Mountain International Resort, and Luneng Resort. The annual number of tourists received exceeds 2 million, and it is a famous summer resort and vacation destination.

Changbai Mountain is generally located in the world-famous "ice and snow golden latitude zone", with good snow quality and heavy snowfall. These characteristics make Changbai Mountain an ideal destination for ice and snow sports.

(3) Talent advantage

Baishan City supplied more than 10,000 skilled talents and trained more than 20,000 people of various types for the society. The labor force resource advantage is obvious. The proportion of skilled workers is at a relatively high level among the urban agglomerations in the Northeast. The labor force is in a dividend period, with relatively low labor costs. There is a large number of high-quality industrial workers, which can meet the needs of various enterprises.

(4) Location advantage

Baishan City is a prefecture-level city under the jurisdiction of Jilin Province. It is located on the west side of Changbai Mountain, adjacent to Yanbian Korean Autonomous Prefecture in the east, bordering Tonghua City in the west, adjacent to Jilin City in the north, and facing the Democratic People's Republic of Korea across the Yalu River in the south. It is located in the hinterland of Changbai Mountain.

Fusong has prominent location and transportation advantages. It is located at the commanding heights of the two development centers of the Northeast Asia Golden Triangle and the Bohai Bay Economic Zone, and has convenient conditions for carrying out cross-border economic and trade cooperation with North Korea, Russia, Japan, and South Korea. National Highway 201 and Provincial Highway 302 run through the whole territory. It has Changbai Mountain Airport, China's first forest tourism airport, which has flights to 14 cities including Beijing, Shanghai, Qingdao, and Guangzhou. The Jingyu-Songjianghe Railway, Yingchengzi-Songjianghe Expressway, and Hegang-Dalian Expressway run through the territory. The construction of the Fusong section of the Siping-Baicheng High-speed Railway is being accelerated. There are 8 expressway exits in Fusong, and the three-dimensional transportation has shortened the distance between Fusong and the world.

1.2 Contents and scale of project construction

1.2.1 Construction scale

The project covers an area of 64,000㎡.

1.2.2 Construction contents

The total construction area of the project is 80,000㎡. The main construction contents include: transfer center, design and R&D center, production plant, assembly workshop, finished product inspection area, office and living area, internal raw material/ product storage area, etc. Production lines for a full range of ice and snow industry equipment such as snow-making machines, ski suits, snowboards, helmets, and ski goggles will be purchased.

1.3 Total investment of the project and capital raising

1.3.1 Total investment of the project

The total investment of the project is 850 million yuan, including the construction investment of 593 million yuan, and current funds 257 million yuan.

1.3.2 Capital raising

Self-raised by the enterprise. 

1.4 Financial analysis and social evaluation

1.4.1 Main financial indexes

After the project reaches the production capacity, its annual sales income will be 1.04545 billion yuan, its profit will be 193.18 million yuan, its investment payback period will be 7.5 years (after the tax, including the construction period of 2 years), and its return on investment will be 22.7%.

1.4.2 Social evaluation

The construction and development of this project can comply with China's relevant industrial development policies and represent an important measure to promote the sustained and rapid development of China's ice-and-snow cultural tourism industry. It is in line with the strategic goals of the sustainable development of China's national economy.

The project will conduct investment-promotion negotiations with well-known domestic equipment manufacturers, such as KMT and Heilong International Ice and Snow Equipment Co., Ltd. This project will boost local employment, increase local tax revenues, and stimulate local economic development. Moreover, the project construction will give rise to an industrial cluster, extend the industrial chain, and significantly contribute to the economic development of the project-construction area and even the whole of China. Therefore, the construction of this project will not only bring better economic benefits to the project-related enterprises but also yield substantial social benefits.

1.5 Cooperative way

Joint venture, other methods can be discussed in person.

1.6 What to be invested by the foreign party

Capital, other methods can be discussed in person.

1.7 Construction site of the project

Fusong County, Baishan City, Jilin Province.

1.8 Progress of the project

Foreign investment attraction.

2. Introduction to the Partner

2.1 Basic information

Name: Government of Fusong County, Baishan City

Address: Fusong County, Baishan City

2.2 Overview

The People's Government of Fusong County is located in the Administrative Center of Fusong New Town. It administers 11 towns and 3 townships, namely Fusong Town, Songjianghe Town, Quanyang Town, Lushuihe Town, Xianrenqiao Town, Wanliang Town, Xintunzi Town, Donggang Town, Manjiang Town, Beigang Town, Xingcan Town, Xinglong Township, Choushui Township, and Yanjiang Township. There are a total of 130 villages. There are 13 ethnic minorities such as the Manchu, Korean, Hui, Mongolian, Dong, Zhuang, and Xibe ethnic groups.

In 2023, the regional GDP reached 11.56 billion yuan. Among them, the added value of the primary industry was 2.709 billion yuan, an increase of 4.0%; the added value of the secondary industry was 2.026 billion yuan, a decrease of 2.0%; the added value of the tertiary industry was 6.824 billion yuan, a decrease of 1.4%. The proportion of the three-industry structure was 23.4:17.5:59.1.

2.3 Contact method

Postal code: 134300

Contact person: Ren Yongbo 

Tel: +86-439-6236886  

Contact method of the city (prefecture) where the project is located:

Contact unit: Bureau of Commerce of Baishan City

Contact person: Zhu Yuze

Tel: +86-439-3367020    +86-15567978656